JK Cement

This is a classic advertisement, which puts the basic principles of advertisements to use. The principle - "You can sell any product by displaying a semi-clad lady in advertisement". This is the principle which even if you want to avoid, you cant. People who like it will like it, people who hate it will discuss about it. The ultimate goal of brand remembrance is achieved.

Indeed this principle has been used a lot of times for many great advertisements, but what the heck? There should be some linkage to the product being advertised and the content of it.

Well whatever be the case of the content of this advertisement, it has achieved its purpose. The advertisement has created buzz on the television media and online media by "hate blogs". Any kind of publicity is a publicity.

Am sorry about the quality of the video, but that's the best available online. If i get hold of good quality, will post it. But who cares about viewing a better version of this crap TVC. Do you? then let me know, i will get it for you.




amateur video advertisement for JK Cement.
And this video too has benefited as an outcome of the above advertisement. People have started hitting this video on youtube.

Whose IDEA is it?

The Absolut Vodka commercial was released earlier, from which the Apollo Munich commercial has borrowed heavily. Below are the two commercials.

Indeed a brilliant idea for the promotion of both the brands. Even their commercials are named the same "Anthem". And yet both the products are at the either ends of spectrum. Each helping the consumers /customers to go to the other...

Absolut tvc a true brilliance for creativity.



Apollo Munich has gone forward for brand upgrade from Apollo DKV. They wanted to remake their image, focussing over the "Uncomplicated" policies with less of "Jargons". The Absolut tvc was utilised to the fullest for this purpose.