Showing posts with label Culture. Show all posts
Showing posts with label Culture. Show all posts

Sunday, September 25, 2011

Abudhabi - Dubai episode and the Credit Crisis

It was the biggest news for the promoters of Dubai World when Prince Khalifa finally agreed to loan $12bn to rescue them from bankruptcy 


The image below is what Abu-Dhabi looks like. It has very high number of industries and many more are coming in their way. Abu Dhabi also holds around 9% of the world’s proven oil reserves and almost 5% of the world’s natural gas. Abu Dhabi has built it's sustainence on manufacturing industry and hydrocarbon trading.




This image below shows the famed Palm beach, World Beach amongst other attractions.
It also has the world's tallest building and the world's only 7 star hotel - Burj Khalifa. 


Initially the hotel was named Burj Dubai, but then the owners Dubai World didn't knew the economic crisis of US and the real estate crisis of Dubai will come in. The king of Dubai then to sell of his jewel holdings to Abu-Dhabi king so as to not default on the payments. Amongst jewels sold completely or partially were the Dubai Metro, Burj Dubai

Though united in names but divided by work, The United Arab Emirates showcases the coming together of kings for not so related purpose. They fight amongst each other for being the richest, famous and powerful. They do not work for the betterment of the country on the whole, but for their own emirate. Each emirate has its owned petroleum company with strict demarcation of boundaries of operations, each emirate works as an independent country within country. This presents a huge conflict of interests for the smooth working. The Dubai government was borrowing recklessly for its expansion of business in the hay days. 

Saturday, May 8, 2010

Advertising. Is it attack on Indian traditions?

Why do the advertisers and the media time and again try to attack the Indian cultural roots to sell their products, inspiring the youth and the consumers to get away from their roots?
All of us distinctly remember the time when shampoos had entered into the Indian markets. It was promoted as useful agent to get rid of stickiness from hair oil. Indeed a necessary and an on target point, but at what cost? People reduced the oil usage. Youngsters opposed hair oil usage. And what happened? The younger generation of yesterday, the working generation of today; is facing heavy hair loss, dandruff and various other hair problems. You may argue that these problems were already present thousands of years ago when Ayurveda was discovered, but were these problems so aggravated? We had many other natural options which could effectively cleanse the hair of the extra oil and also give strong and silky hair like “areetha”, “shikakai”, etc. But to get ahead in the race to use the latest products the people started using shampoos. But when they could not see any good benefit they stopped using both shampoo and also oil. Effect – More damage.

Now the companies are bringing in products which are catering to the above problem by instilling in the minds of people that “look you people, you don’t have time for putting on hair oil. We have this shampoo which contains oil. Use this”. Phase shift of ideology for shampoo industry?

This is just an example. This is happening in other products too which had competed against the use of traditional items. Best example is soft drinks. All the soft drink brands pitched in as the new youth drink. This is “THE” drink, and the alternative natural drinks are no use. And now these soft drink companies are in a race to capture the natural health drink product markets. Interesting!

Some may term it as “Market Capture” – Erase traditional products, then re-introduce them with new packaging. To me this can be termed as “Re - Laying the base”. [I resist from using the term “Foundation” as that’s not what is being remade.]

So the question which props the mind is does selling means just sell and no ethics? No values to the inherent ideology of the nation, the traditions? I was and am still searching for the answers.

I am divided with the answers I have got till now. Sometimes the “Brain” says it’s all in the business. You need to sell the product come what may. While the “Heart” says don’t do this, its unethical. Don’t fool your traditions. But then I recollect a line from the movie “Lord Of Wars” –

Never go to war. Especially with yourself.