JK Cement

This is a classic advertisement, which puts the basic principles of advertisements to use. The principle - "You can sell any product by displaying a semi-clad lady in advertisement". This is the principle which even if you want to avoid, you cant. People who like it will like it, people who hate it will discuss about it. The ultimate goal of brand remembrance is achieved.

Indeed this principle has been used a lot of times for many great advertisements, but what the heck? There should be some linkage to the product being advertised and the content of it.

Well whatever be the case of the content of this advertisement, it has achieved its purpose. The advertisement has created buzz on the television media and online media by "hate blogs". Any kind of publicity is a publicity.

Am sorry about the quality of the video, but that's the best available online. If i get hold of good quality, will post it. But who cares about viewing a better version of this crap TVC. Do you? then let me know, i will get it for you.




amateur video advertisement for JK Cement.
And this video too has benefited as an outcome of the above advertisement. People have started hitting this video on youtube.

Whose IDEA is it?

The Absolut Vodka commercial was released earlier, from which the Apollo Munich commercial has borrowed heavily. Below are the two commercials.

Indeed a brilliant idea for the promotion of both the brands. Even their commercials are named the same "Anthem". And yet both the products are at the either ends of spectrum. Each helping the consumers /customers to go to the other...

Absolut tvc a true brilliance for creativity.



Apollo Munich has gone forward for brand upgrade from Apollo DKV. They wanted to remake their image, focussing over the "Uncomplicated" policies with less of "Jargons". The Absolut tvc was utilised to the fullest for this purpose.

Why we need Bt Brinjal (Baingan Tadka)

“One step for man; one giant leap for mankind”.

Great quote which creatively resonates with the expansion of human adventures. We are great explorers thanks to our never ending quest for exploration – craving for unknown.

Starting from being the chimps who wanted to explore their surroundings, we have come to the extent of being present on every inch of this lovely planet. We have explored the outer universe and still trying to figure out what lies beneath us. We just know the depth we need to explore, but not its extent. We are even exploring the avenues and the methods to bring into us the qualities of living beings surrounding us. First we experimented with “Life After Death” for our beloved sheep – Dolly was the new name. Next we thought to get into experimenting bringing cross cultivation, by mixing genes of two different species. The only hindrance to this was the objection by governments against human trials. But now we have taken the detour to do this with plants. We are slowly progressing in imbibing qualities of other living organisms into us. We are bringing ONENESS to its truth.

All the living beings require staying together for mutual benefit. Now we have started exploring this option. We wanted to bring in the “Bacillus thuringiensis”, so we developed the Bt Brinjal. Actually the word Bt stands for “Bacillus thuringiensis”, which is a soil bacteria, and hence the BT Brinjal is actually the normal Brinjal, with an additional gene from the Bt bacteria, which produces Bt protein. This new Brinjal was researched on by Mahyco (Maharashtra Hybrid Seeds Company) and is promoted by University of Agriculture Sciences, Dharwad, and Tamil Nadu Agriculture University, Coimbatore. Now the genes of this little bacterium can freely integrate with our body. Totally unrestricted and unaffected by our immune system. This is true bio-diversity integration.

We can definitely neglect the reports of soil infertility due to using Bt Cotton, animals dying by eating the Bt crops, fauna extinction. We the Indians are the super powers of the next generation. We need to prove to the whole world that we can be the best “guinea pigs” available on earth. Why go anywhere else, Indian soil and its inhabitants are the best test objects. We have the out of the world immunity power which can thwart off any bacterial or viral attack from inside our body.

Why stop at “Bacillus thuringiensis”, check the mutation with the hepatitis virus, or AIDS virus, with these viruses as part of our body, we will enhance our capabilities against these diseases. Then India will be the only AIDS free nation in the world. Even tough the western companies initially will conduct extensive trials with their proven medications and procedures; they won’t succeed in selling those drugs in Indian markets as we will be the AIDS resistant human species. All their money will be lost at treating the guinea pigs of India.

On the future developments front, we have very bright prospects for the Indian companies. We should stop at nothing and start integrating the genes which will build up our antennae like cockroaches, create highly sensitive nose like dog, eating machine like pigs which can survive on any shit.

HAIL, INDIA!!!

HAIL, OUR POLITICIANS!!!

You can read the following articles to get the latest update

http://ibnlive.in.com/news/not-so-scientific-bt-brinjal-report-full-of-errors/109519-11.html

One more news, we can have genetically modified forests too. And this time USA doesn’t want to stay behind, so they will experiment with forests.

http://www.scientificamerican.com/article.cfm?id=eucalyptus-genetically-modified-pine-tree-southwest-forest